IT Tips & Tricks

Advice in the AI Age

Published 22 May 2024

These days, who do you trust when it comes to advice? Ads, reviews, word of mouth … or AI? When a new customer said he’d found us on ChatGPT®, you can imagine the collective, “Whaaat?” that echoed around the office.

So, we checked. Sure enough, there we were.


LinkFixer Advanced is a specialized software designed to address the issue of broken file links across various types of files and systems. It is particularly useful for businesses and organizations that manage large volumes of documents, images, and other linked files. Here's a detailed overview of LinkFixer Advanced:

One of the gals in Marketing, a fervent fan of Gemini™ (formerly Bard™, by Google®), immediately checked and reported that we are on that AI platform too.


LinkFixer Advanced: This is a comprehensive tool designed specifically for managing and fixing file links. It can scan large volumes of files, identify broken links, and repair them automatically. LinkFixer Advanced also has features to help prevent broken links in the first place.

Next, we checked Claude™. (He sounds so very French, doesn’t he?) We were delighted to discover that Claude AI recommended us too.

Who do you trust when it comes
to advice?


LinkFixer Advanced. This is a dedicated tool for repairing broken links in files on Windows systems. It can automatically find and fix broken links in hundreds of file types, including Microsoft Office documents, PDFs, HTML files, and more. LinkFixer Advanced supports batch processing, link reporting, and scheduled scans.

Not wanting Bing/Copilot™ to feel left out, we asked it to recommend software for repairing broken file links and discovered that it knew about us too!


LinkFixer Advanced: This tool is designed to protect and auto-repair file links. Use it before data migrations or file system restructuring to prevent the consequences of broken links. It supports various file types, including Excel, Word, Acrobat, PowerPoint, and more.

All of this certainly gave us food for thought. Once upon a time, the only way to get your brand known was to carve your message into a stone tablet, hang a sign outside your store, or rely on word of mouth.

Then came the printing press and, for a long time, print marketing dominated. Then came moving pictures and television. As kids, didn’t we all have a favorite ad? (This writer can still sing you the theme song from a tropical booze ad she saw at the movies over 40 years ago. Funny how those jingles stick.)

Then came the World Wide Web and things really kicked off for advertisers. Banner ads, pop-up ads, email ads, infomercials — ads literally everywhere you looked — even when you didn’t want to see them.

Once upon a time, the only way to get your brand known was to carve your message into a stone tablet, hang a sign outside your store, or rely on word of mouth. Now?


If you haven’t yet unlocked the world of AI, you might be amazed at the possibilities.

And now we have AI making recommendations and giving advice. Yes, sometimes AI gives kinda screwy answers to our questions, but it can also research and retrieve data faster than the speediest human alive. We’re grateful that it acknowledges us as industry leaders and is sharing our message loud and clear:

Obviously, we’re delighted by this turn of events and it’s a very real reminder that the times, they are a-changing. In the AI Age, we just hope we never experience the modern equivalent of HAL in 2001: A Space Odyssey, singing “Daisy, Daisy …”

Our thanks to ChatGPT, Gemini, Claude and Bing/Copilot for getting to know us, and for helping us get to know you!


How long will it take for AI to know more about us than the humans we’re closest to?